Cambridge Baby has just become accredited by the Living Wage Foundation who are campaigning for companies to pay a wage that people can live on, calculated annually based on the cost of living, rather than the minimum wage.
Becoming accredited hasn't changed what we pay people at Cambridge Baby as we already pay over the current Living Wage. However, we're one of the first clothing retailers to join up and the first online retailer in the East of England to do so. As there are over 3m people employed in retail across the UK, often in very low paid work, we wanted to shout about the work of the Living Wage foundation and encourage many more businesses across the country to join us.
As company director Helen East says,
"A significant driver in setting up our own business ten years ago was that we wanted to do business as ethically as possible. This doesn't stop at sourcing ethically made natural and sustainable clothes. It means everything from treating staff well, with decent wages and flexible working hours, to buying Fair Trade gift wrap to wrap our gift items in.
"We're lucky enough to employ people who are passionate about the environment and social welfare and we want them to feel as proud of Cambridge Baby as we do."
Customers tell us they feel good about shopping with Cambridge Baby because they trust us to do the research and choose the loveliest ethical clothes for their family. And we do.
